Shopify merchants in the U.S. and Canada can install the tag starting today. The integration will go live in the coming weeks to merchants in countries where Pinterest ads are available. The countries are Australia, France, Germany, Italy, Spain, and the UK.
According to Pinterest, the new app on Shopify includes a suite of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ads buying interface. Shopify merchants can easy set up and access to distribution across Pinterest with or without ads.
The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources.
“With the new Pinterest app on Shopify, in just a few clicks, retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail, which is why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes,” said Jeremy King, SVP of Technology at Pinterest.
Once installed, the app enables merchants to deploy a tag on their website, upload their product catalog and publish in-stock Product Pins. Businesses will see a shop tab appear on their profile as an additional way for their products to be discovered.
In March, this year, Pinterest launched a verified merchant program. Last month, Pinterest introduced new ways to shop from pins, on boards, from search, and through new browsable recommendations.