Pinterest revenue grows 20% in Q4, but active users are decreasing
Pinterest this week disclosed the financial results for the last quarter of 2021. In Q4 2021, Pinterest saw the global Monthly Active Users (MAUs) decreasing 6%, year over year, to 431 million, but revenue grew 20% to $847 million.
The Average Revenue Per User (ARPU) in the US grew to $7.43, year over year, from $5.49. Outside the US, the ARPU from Pinterest remains is $0.57, meaning advertising investment is low.
Pinterest says it is designing the apps as a go-to shopping destination, where Pinners can not only browse but also discover and purchase products they are inspired. This week, Pinterest launched a new augmented reality for home decor.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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