Pinterest unveils a new feature to Share Boards as engaging videos on social media

Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.

Pinterest unveils a new feature to Share Boards as engaging videos on social media

Pinterest announced a new feature this week, which permits users to effortlessly share their curated boards as dynamic videos on other social media platforms. This update caters to the growing trend of visual content consumption and empowers users to showcase their inspirations beyond Pinterest.

Board Sharing: Users can now share their Pinterest boards as short, engaging videos on other social media platforms like Instagram and TikTok. These videos automatically showcase the board's content in a visually appealing format.

Enhanced User Experience: Board sharing simplifies content sharing and allows users to connect with a wider audience outside the Pinterest platform. Additionally, users can include a link within the video, directing viewers to explore the entire board on Pinterest.

Focus on Gen Z: The update reflects Pinterest's focus on Gen Z users, who make up a significant portion of the platform's user base. Board sharing caters to Gen Z's preference for visual content creation and self-expression on social media.

Pinterest has established itself as a popular platform for users to discover and curate inspiration through "boards" – collections of images and videos on specific themes. With over 500 million monthly users and 10 billion boards created globally, Pinterest is a hub for visual inspiration across various categories like fashion, home decor, travel, and more.

According to Pinterest, Gen Z users are the most engaged demographic on the platform, with a significant increase in board creation compared to other age groups. Board sharing aligns with Gen Z's preference for visual communication and self-expression on social media. The rise of the "mecore" trend on Pinterest, characterized by self-discovery and showcasing personal aesthetics through boards, further emphasizes this focus.

Board sharing offers several potential benefits for both users and the platform:

  • Increased User Engagement: The ability to share boards on other social media platforms can increase user engagement and potentially attract new users to Pinterest.
  • Content Discovery: Board sharing can expose a wider audience to Pinterest content and inspire users to create their own boards.
  • Enhanced Brand Image: The feature allows creators and businesses to showcase their work and connect with potential customers on other platforms.

The introduction of board sharing highlights Pinterest's commitment to evolving its platform and catering to user preferences. This update allows users to share their creativity and inspirations beyond Pinterest, potentially driving user engagement and attracting new audiences to the platform.


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