Pixalate’s Programmatic Seller Trust Indexes: RhythmOne and Verizon rank in first
Pixalate this month released the Programmatic Seller Trust Indexes for the Q2 of 2019. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international. Verizon Media was named #1 on the Global Seller Trust Index (GSTI) for the International (Non-US).
Other top-ranked companies in the US include Google Ad Manager, Pubmatic, Rubicon Project, Adcolony, and OpenX.
International Ranking
“Our rankings reinforce our commitment to grow the highest quality programmatic marketplace for advertisers and publishers,” said Karim Rayes, Chief Product Officer at RhythmOne. “Our team will continue to provide innovative solutions that drive real business outcomes across all screens, giving advertisers the confidence that they are buying the highest quality inventory available.”
Pixalate’s Seller Trust Indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms and devices. The indexes rank the relative quality of programmatic advertising sellers based on Pixalate’s proprietary technology that analyzes more than 100 billion impressions.
The quarterly Pixalate Seller Trust Indexes rank the relative quality of pro-grammatic advertising sellers based on Pixalate’s proprietary technology that analyzes more than 100 billion impressions. Pixalate’s GSTI ratings are based on an analysis of reach, ads.txt, masking, invalid traffic and ad viewability. It represents both mobile and desktop web inventory. MSTI ratings are based on an analysis of reach, invalid traffic by type, location and transparency, and represents mobile in-app inventory. VSTI ratings are based on an analysis of video player size, xGRP, xReach and invalid traffic by type, and represents video inventory across screens and devices.
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