Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals. Publishers using Smart’s Ad Server and SSP can now set Programmatic Guaranteed deals with all buyers using Google Display & Video 360 DSP.
Smart says that Programmatic Guaranteed deals enable publishers and advertisers to execute direct transactions by taking advantage of programmatic automation and efficiency and eliminating manual processes.
Programmatic Guaranteed allows advertisers to reach 100% of impressions on a specific ad slot/page/website. For publishers, Programmatic Guaranteed helps ensure that buyers will buy 100% of the inventory they’ve reserved.
Programmatic Guaranteed is available in age geography, on all formats, and in all environments.