Programmatic Guaranteed deals from DV360 now include Smart exchange

Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.

Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals. Publishers using Smart’s Ad Server and SSP can now set Programmatic Guaranteed deals with all buyers using Google Display & Video 360 DSP.

Smart says that Programmatic Guaranteed deals enable publishers and advertisers to execute direct transactions by taking advantage of programmatic automation and efficiency and eliminating manual processes.

Programmatic Guaranteed allows advertisers to reach 100% of impressions on a specific ad slot/page/website. For publishers, Programmatic Guaranteed helps ensure that buyers will buy 100% of the inventory they’ve reserved.

Programmatic Guaranteed is available in age geography, on all formats, and in all environments.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via info@ppc.land

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe