Quora this month announced a partnership with Attribution. The integration of Quora Ads in Attribution enables advertisers on Quora to link their ads account to view their performance alongside their other paid channels, such as LinkedIn, Facebook, and AdWords.
Attribution focuses on delivering real-time updates to marketers who are managing multiple ad networks, allowing them to have a holistic view of the effectiveness of their campaigns.
By connecting the Quora Ads account to Attribution, advertisers are able to receive insights that allow doing the allocation of budgets in the most effective way, allowing the ROI maximization and driving more conversions.
Attribution has the ability to map out the full buying journey of your customers at a granular level, including what they purchased, the revenue they generated, and their acquisition cost. Marketers can also create custom attribution models that enable them to see exactly how target audiences behaved after interacting with various touchpoints. The combination of these features gives advertisers the full story about how where your marketing dollars are going and how they could be allocated more effectively.
“Quora reaches over 300 million monthly visitors and offers a new high-performance marketing channel for advertisers. We are excited to launch this integration to enable our customers to have greater insight into the value of marketing on Quora.”Ryan Koonce, CEO at Attribution
How to link Quora ads account to Attribution
Sign into the Attribution account, visit Settings->Integrations and “Connect Quora,” and start receiving insights.