Triton Digital today announced that Red FM, one of the largest private radio networks in India, will start using its technology for delivery and monetization of its podcast content.
“We are pleased to provide Red FM with the tools they need to both grow and monetize their diverse portfolio of podcast content,” said Aditya Summanwar, Director of Monetization, APAC at Triton Digital. “We look forward to supporting Red FM as they remain a meaningful contributor to the growth of the podcast landscape in India.”
According to Triton Digital, Red FM will utilize Triton’s Omny Studio, to create, distribute, and promote their portfolio of podcast content. Additionally, Red FM will leverage Triton’s ad server to dynamically insert targeted audio ads into their podcasts, and Triton’s programmatic advertising technology to make their inventory available for purchase to media buyers around the world.
“Triton is playing a leading role in furthering the digital audio and podcast industry in India and around the world through the provision of reliable, feature-rich technology,” said Isteyaq Ahmed, National Head- Digital, Red FM. “We are confident that Triton’s continuously-innovated technology will provide us with the support we need today and for years to come, as we continue to grow and expand our podcast strategy.”