Reddit this week introduced Carrier Targeting in Reddit Ads and updated the Device targeting options.
According to Reddit, advertisers can now reach people based on their cell phone service provider from the major carriers. This targeting will be available across the US, the UK and Canada to start.
The first carriers available are AT&T, T-Mobile, Verizon, Sprint, in the US; EE, Vodafone, O2, Three, Sky Mobile, BT Mobile, TalkTalk, Virgin Mobile, in the UK; and Rogers Wireless, Bell Mobility, Virgin Mobile, Bell BTS, Shaw Mobile, Telus Mobility, in Canada.
The Device targeting options were updated so advertisers are now able to drill further down on the device by selecting specific Android or Apple phones and wearables. Before, advertisers could only target the operating system of the phone.