Reddit Ads launches an Audience Manager

Reddit Ads yesterday launched an Audience Manager where advertisers are able to save and reuse audiences across multiple ad groups. Reddit says this brings efficiency to the campaign build process.

According to Reddit, advertisers are also able to view and manage all saved audiences in the new Audience Library.

Reddit audiences are built off of location, interests, communities, and device type. Pixel audiences are built off of the data advertisers get back from the Reddit Pixel.