By Luís Daniel Rijo in Social News — Mar 7, 2022

Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching

Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).

Currently, the Event Metadata supports USD and EUR, but the Ads Dashboard only reports in USD.

Reddit has launched a beta, where advertisers can make their own custom events, with Custom Events.

In the update, Reddit Ads introduced Advanced Matching, where advertisers can pass user identifiers like email address, idfa, aaid, or external ids. Reddit is encouraging advertisers to send as many data signals as possible to maximize conversion tracking and performance.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email