Reddit Pro: a new toolkit for business growth
Reddit this week announced the launch of Reddit Pro, a free suite of advanced tools helps businesses and organizations establish an authentic presence on Reddit, connecting with the platform's passionate userbase.
Reddit Pro offers businesses tools to understand and engage in this online ecosystem.
“Reddit is where real people connect in interest-led, intent-driven spaces, and for businesses at this moment, there are not a lot of places to be part of these interactions and engage with people organically. Through Reddit Pro, we’re connecting companies with communities in a mutually valuable way: unmatched insights and tools for enhanced participation from businesses, both organic and paid, which then drives more relevant and valuable experiences for our users,” said Reddit Chief Marketing and Consumer Experience Officer, Roxy Young*.
What does Reddit Pro offer?
Reddit Pro's beta version offers businesses the following:
- AI-powered Insights: Discover top communities, trending topics, and relevant conversations, facilitating targeted participation.
- Performance Analytics: Analyze organic post performance to inform strategy and boost engagement.
- Publishing Tools: Simplify the process of drafting, scheduling, and posting content to Reddit communities.
- Pro Dashboard: Track overall engagement and progress.
- Seamless Promotion: Easily turn high-performing organic posts into paid Reddit advertisements.
Over 200 businesses have already adopted Reddit Pro, including brands like Taco Bell, Wendy's, the NFL, The Wall Street Journal, Kate Somerville, and Atlas Headrest. Early testers report significant boosts in organic engagement.
“We established a Reddit user profile for our brand u/katesomerville as a way to engage the platform’s highly influential skin care communities. From r/skincareaddiction to r/30PlusSkinCare, with Reddit Pro we’ve been able to meet some of the industry’s most passionate and engaged consumers where they’re already discussing our brand,” said Kate Somerville Director of Brand Activation, Jaclyn Sepulveda. “We believe in the opportunity on Reddit to understand our customer at a deeper level and its potential as a mainstay in brand strategy. Reddit Pro has brought us many steps closer to demystifying these rich, contextually relevant communities.”
Reddit Pro is currently in beta testing, with new features planned for later this year. Businesses and organizations can sign up on a first-come, first-served basis.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Facebook referral traffic plummets
The data indicates a 50% decrease in traffic from Facebook to publisher websites over the past year, raising concerns for publishers who have relied heavily on the social media platform for audience acquisition.
How to exclude the websites Reddit and Quora from search results
Fortunately, there are ways to customize your search experience and exclude specific websites from your Google search results.
How Google Search may be squeezing independent content creators
This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.
Google clarifies the distinction between Site Reputation Abuse and Link Spam
The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.
The controversial Google Paid Channels Last Click reporting attribution model
Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.
Google Ads clarifies disclosure requirements for Event Ticket Sales
This update focuses on clarifying the disclosure requirements for advertisers promoting event tickets through Google Ads.
Samsung unveils AI-Powered TVs
Samsung Electronics this month announced the launch of its next-generation Neo QLED TVs equipped with the company's most powerful processor to date, the 8K NQ8 AI Gen3. This new processor leverages artificial intelligence (AI) and machine learning to personalize the viewing experience for users.
Audacy reports First Quarter 2024 Results: continued focus on audio content
Audacy yesterday announced its financial results for the first quarter of 2024. The report highlights the company's continued focus on its core audio content business while emphasizing growth in the digital audio space.
DV360: new disclosure requirements for political ads with synthetic content
According to Google, viewers should have the information necessary to make informed decisions when encountering election ads that leverage synthetic content.
Google Ads expands online lottery advertising in Poland
Google Ads this week announced an update to its Gambling and games policy specific to Poland. This update, effective May 20, 2024, allows advertising for online lotteries operated by entities licensed by the Polish Finance Ministry.
IAB Tech Lab explores Differential Privacy for ad targeting
This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.
Disney announces Upfront: focus on storytelling and streaming integration
The Walt Disney Company this week unveiled its plans for the annual Upfront advertising showcase, scheduled for May 14th in New York City.