REMAX expands commerce media network through partnerships

REMAX Holdings has expanded its commerce media network capabilities through two strategic partnerships announced in May and August 2025. The real estate franchisor selected LiveRamp as its data collaboration partner on May 15, 2025, and Magnite as its programmatic advertising partner on August 5, 2025. These partnerships mark substantial technological infrastructure investments for the company's media network, which launched in December 2024.

According to LiveRamp, the Clean Room integration securely unifies touchpoints across REMAX's monthly digital audience of 7.6 million users and 24.7 million impressions into a comprehensive consumer view. The partnership enables advertisers to optimize audience targeting and campaign performance throughout the homebuying and lifestyle journey. "REMAX Media Network offers a unique solution to reach homebuyers throughout their purchasing journey, whether they're just beginning their house search or tracking their home's value years after purchase," said Abby Lee, REMAX EVP of Marketing, Communications, and Events.

The LiveRamp collaboration enhances access to valuable audience insights for advertisers across home improvement, luxury, automotive, and financial services categories. These brands can engage homebuyers through the REMAX website, newsletters, in-property digital displays, and a network of nearly 50,000 U.S. agents. The Clean Room further enriches customer attributes with insights from across LiveRamp's data collaboration network, which includes over 900 customers and partners, including 20 of the top 25 U.S. advertisers.

Magnite's appointment as programmatic partner extends REMAX's high-value audiences beyond owned digital properties. According to Magnite, REMAX will work with the advertising technology company to monetize onsite digital inventory and activate first-party home buyer data through curated audience packages. This creates opportunities for brands to reach high-intent home buyers across multiple touchpoints. "We know brands are looking for precision and efficiency, and enabling our data through the supply side helps deliver both," said Lee.

The programmatic partnership leverages Magnite's curation tools to enrich media supply with REMAX's proprietary first-party homebuyer data. Premium audience segments are packaged based on attributes such as income level, age, and homebuying stage. This approach enables advertisers and agencies to activate REMAX data against Magnite's premium inventory with precise targeting and streamlined programmatic workflows.

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Unlike general mover data, REMAX audience segments reflect real-time home buyer intent signals relevant to categories including mortgage lending, insurance, home goods, and financial services. According to Magnite, the technology enables REMAX to scale these audiences beyond owned properties and make them available to buyers through their preferred platforms. The partnership includes opportunities for higher match rates, improved cost efficiency, and enhanced brand safety controls through supply-side data activation.

"REMAX agents have long been trusted guides for home buyers and sellers, and now we're tapping into that power to help brands connect with consumers during one of life's most important decision-making windows," said Stephanie Reustle, Head of Commerce Media at Magnite. The relationship maximizes the value of REMAX's rich home buyer data while giving advertisers the ability to reach these audiences across multiple environments.

REMAX Media Network spans digital and offline activations across the United States and Canada, leveraging the brand's expansive digital ecosystem. According to Google Analytics data from December 2023 to December 2024, REMAX's digital properties attract 7.6 million monthly users and generate over 53 million monthly page views. The average user spends more than four minutes per session and views 4.3 pages, indicating substantial engagement with the platform.

The partnerships align with broader industry trends of data moving to the supply side, extending reach and enhancing the value and performance of curated commerce media campaigns. According to eMarketer predictions, retail media will account for more than $140 billion in digital ad spend by the end of 2024, with projections reaching nearly $166 billion in 2025.

REMAX's digital infrastructure includes 2.5 million registered users across remax.com and remax.ca as of December 12, 2024. The company maintains significant brand presence through traditional channels, generating 7.9 billion media impressions in 2024 and hosting 1,500 events featuring the REMAX Balloon and REMAX Skydiving Team in 2023.

The commerce media network launched on December 18, 2024, marking the first such initiative in the real estate industry. According to the company's announcement, advertisers and strategic partners can now reach homebuying audiences through digital and offline initiatives spanning mobile, desktop, email, social media, and experiential channels. The initiative, supported by media agency Kontrol Media, aims to transform REMAX's digital ecosystem into an advertising platform.

These partnerships provide REMAX with advanced technology infrastructure to compete in the evolving commerce media landscape. Companies across multiple sectors are establishing media networks to capitalize on their first-party data assets and owned media properties. The approach allows REMAX to create new revenue streams while maintaining its core real estate operations.

REMAX Holdings operates through multiple brands, including REMAX, with more than 145,000 agents in nearly 9,000 offices across over 110 countries and territories. According to company statements, nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. The company was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees flexibility to operate their businesses with great independence.

The network's initial focus centers on endemic advertising categories, targeting partnerships with brands in home improvement, insurance, personal protection, design, and home goods sectors. Current advertising offerings include search result pages, display advertisements, and property listing detail pages. According to company statements, video ad spots are planned for future implementation.

Industry analysts highlight the value of home buying data for advertisers. Boris Litvinov, President at ad agency Left Off Madison, noted that property values could provide meaningful insights for advertisers. The platform faces competition from established players, including Zillow Group Media Manager, which operates in the same sector.

The strategic partnerships with LiveRamp and Magnite position REMAX to leverage advanced data collaboration and programmatic advertising technologies. These capabilities enable the company to offer advertisers sophisticated targeting options and measurement capabilities while scaling its commerce media operations across owned and operated digital properties.

LiveRamp's technology allows companies with robust first-party data to securely unify customer intelligence across touchpoints, extending the value of unique first-party data to advertisers while growing reach and scale. With a data collaboration network of over 900 customers and partners, LiveRamp offers value for scaling commerce media to new industries.

For marketing professionals in the digital advertising ecosystem, these developments signal the continued expansion of commerce media beyond traditional retail environments. REMAX's entry into advertising technology represents a significant moment for the real estate sector, demonstrating how companies across industries are monetizing their digital assets and first-party data through advanced advertising technology partnerships.

Timeline

• December 18, 2024: REMAX Holdings announces launch of commerce media network, marking the first such initiative in the real estate industry
• May 15, 2025: LiveRamp and REMAX announce partnership to power REMAX Media Network through Clean Room integration, enabling secure data collaboration
• August 5, 2025: Magnite and REMAX announce partnership to accelerate commerce media growth through programmatic advertising technology
• Related developments: Redfin partners with Magnite for advertising technology infrastructure (May 14, 2025)
• Industry context: European retail media partnerships demonstrate growing long-term brand relationships showing broader commerce media evolution

Key Terms Explained

Commerce Media Network: A digital advertising platform that leverages a company's owned media properties and first-party customer data to create targeted advertising opportunities. REMAX's commerce media network represents the first such initiative in the real estate industry, transforming the company's digital ecosystem including websites, newsletters, and in-property displays into monetizable advertising inventory for brands seeking to reach homebuyers.

First-Party Data: Information collected directly from customers through owned digital properties and business interactions. REMAX's first-party homebuyer data includes valuable insights about property search behavior, transaction history, and consumer preferences collected through its 2.5 million registered users across remax.com and remax.ca, providing advertisers with authentic audience intelligence.

Clean Room Integration: A secure data collaboration technology that allows companies to combine and analyze datasets without exposing sensitive customer information. LiveRamp's Clean Room enables REMAX to unify touchpoints across its 7.6 million monthly users and 24.7 million impressions while maintaining privacy compliance and data security standards.

Programmatic Advertising: Automated buying and selling of digital advertising inventory using technology platforms and real-time bidding systems. Magnite's programmatic partnership with REMAX enables advertisers to access curated audience packages based on homebuying intent signals through streamlined workflows and precise targeting capabilities.

Audience Targeting: The practice of delivering advertising messages to specific consumer segments based on demographics, behaviors, interests, and intent signals. REMAX's partnerships enable sophisticated audience targeting using attributes such as income level, age, homebuying stage, and real-time property search behavior to connect brands with high-intent consumers.

Digital Ecosystem: The interconnected network of digital platforms, properties, and touchpoints that comprise a company's online presence. REMAX's digital ecosystem encompasses websites, mobile applications, email newsletters, social media channels, and in-property digital displays that collectively generate over 53 million monthly page views.

Supply Side Platform: Technology infrastructure that enables publishers and media owners to sell advertising inventory programmatically to multiple demand sources. Magnite serves as REMAX's preferred supply-side platform, allowing the real estate company to monetize its digital inventory and extend audience reach beyond owned properties.

Homebuying Journey: The multi-stage process consumers navigate when purchasing residential property, from initial research and property searches to financing and closing transactions. REMAX's commerce media network targets consumers throughout this journey, recognizing that homebuying represents a critical life event when consumers make numerous high-value purchasing decisions.

Data Collaboration: The secure sharing and integration of customer data between companies to enhance targeting capabilities and campaign performance. LiveRamp's data collaboration network includes over 900 customers and partners, enabling REMAX to enrich its audience insights with additional intelligence from across the advertising ecosystem.

Revenue Streams: Diversified income sources beyond a company's core business operations. REMAX's commerce media initiatives represent new revenue streams that complement its traditional real estate brokerage services, allowing the company to monetize its digital assets and customer relationships through advertising partnerships while maintaining its primary business focus.

Summary

Who: REMAX Holdings, LiveRamp, and Magnite announced strategic partnerships to expand REMAX's commerce media network capabilities.

What: REMAX selected LiveRamp as its data collaboration partner and Magnite as its programmatic advertising partner to enhance its commerce media network launched in December 2024. The partnerships enable advanced audience targeting, data collaboration, and programmatic advertising capabilities.

When: LiveRamp partnership announced May 15, 2025; Magnite partnership announced August 5, 2025, following the initial commerce media network launch on December 18, 2024.

Where: The partnerships span REMAX's digital ecosystem across the United States and Canada, including websites, mobile applications, newsletters, and in-property digital displays reaching 7.6 million monthly users.

Why: REMAX aims to monetize its digital assets and first-party homebuyer data while creating new revenue streams beyond traditional real estate operations. The partnerships enable advertisers to reach high-intent home buyers during critical decision-making moments in the homebuying journey.