RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.
“A partnership with Segment gives our clients and prospects, who take advantage of Segment’s infrastructure, the ability to streamline integration with RTB House, and at the same time enables them to get the most out of our state-of-the-art marketing technologies powered entirely by Deep Learning algorithms. This is another integration, next to e.g. AppsFlyer or Adjust, that makes RTB House solutions even more available and easy to use,” said Daniel Pietrzak, In-apps Team Leader at RTB House Inventory Partnerships Team.
With Segment, companies collect, unify, and connect their first-party data to over 300 marketing, analytics, and data warehousing tools.