Salesforce CDP now connected with Snapchat Ads

Salesforce this week announced that it has connected its CDP with Snapchat.

Advertisers using Salesforce can now use their first-party data stored in Salesforce to create targeted, personalized advertising audiences for Snapchat.

Salesforce says can engage customers with Snapchat ads or grow customer lists by identifying new targets with similar characteristics to existing customers, using lookalikes.

Snapchat DAUs (daily active users) were 265 million in Q4 2020.