By Luís Daniel Rijo in Data News — Apr 12, 2021

Samba TV partners with PubMatic

Advertisers in United Kingdom, Germany, Italy, and France will be able to user Samba TV’s first-party Connected TV data directly in PubMatic.

PubMatic last week announced it has will integrate Samba TV’s first-party TV data. Advertisers in the United Kingdom, Germany, Italy, and France will be able to use Samba TV’s first-party Connected TV data.

According to PubMatic, the integration enables European advertisers to reach audiences based on TV viewing behaviors and drive incremental reach by targeting audiences that are not exposed to linear TV advertising. Advertisers will be able to deduplicate ad exposure data across linear, Connected TV, and digital channels.

“By combining Samba TV’s proprietary audiences with PubMatic’s scale and inventory quality, our European customers can now leverage comprehensive TV audience targeting essential to their omniscreen playbook,” said Samba TV SVP of Global Commercial Partnerships David Barker. “Global brands need global solutions. Our European customers can now significantly optimise reach and frequency against audiences in Europe’s four largest advertising markets.”

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email