Shopify today announced a partnership with Walmart. Shopify merchants are enable, starting today, to sell their products on Walmart.com.
It’s the first time Walmart has partnered with a commerce platform, enabling SMB to sell in their marketplace.
“By partnering with Walmart, we will be able to connect merchants with consumers across America within a trusted marketplace, helping merchants drive new sales while consumers discover new products they’ll love,” said Satish Kanwar, Vice President of Product at Shopify.
According to Shopify, over 120 million Americans visit Walmart.com every month, discovering and buying products. eMarketer says that this year, for the first time, Walmart will surpass eBay as the No. 2 ecommerce retailer in the US.
How does it work?
Approved Shopify merchants can connect their Shopify store to their Walmart Seller Account, enabling them to sync their product catalog and create product listings on Walmart.com. By the end of this year, Shopify expects to have 1,200 merchants connected in the Walmart marketplace.
What Shopify merchants will get access to?
- Shopify will automatically keep merchants’ products synced with Walmart.com, making it easy to track products, orders, inventory, and fulfillment right from within Shopify.
- Shopify’s Walmart channel enables merchants to add and manage product information in bulk, all from one place, when connecting to Walmart.com.
- Shopify says Walmart Sellers don’t pay any fees to list their products on Walmart.com. Instead, they pay referral fees when they make sales.