Similarweb acquires 42matters, hoosting app intelligence capabilities

Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland. This move strengthens Similarweb's position in the growing app analytics market, projected to reach $15.7 billion by 2028.

By integrating 42matters' expertise in app store data, user engagement, and mobile SDK data, Similarweb will significantly expand its app intelligence solution. This comprehensive offering will provide app owners with:

• Deeper competitive insights: Compare your app's performance against competitors to identify strengths and weaknesses.
• Improved user engagement analysis: Gain a clearer picture of user behavior within your app.
• Tech stack visibility: Understand the technology stacks used by competing apps, including advertising integrations.

42matters brings a wealth of data covering over 2.1 million app publishers, 20 million apps, and 2,600+ SDKs across 12 app store platforms. This significantly expands Similarweb's Data-as-a-Service (DaaS) catalog.

Benefits for App Owners

The acquisition offers several benefits for app owners:

• Strategic advantage: Gain insights into competitor app development and advertising strategies.
• Optimized app performance: Leverage data to improve app distribution, marketing, and development efforts.
• Unified data view: Analyze web and app data together for a holistic understanding of your digital presence.

Similarweb will leverage the 42matters team's expertise to drive further innovation. The inclusion of mobile SDK data promises deeper insights into app development and usage patterns.

Subscribe to our free weekly LinkedIn newsletter for a weekend roundup, or upgrade to our real-time updates for just $10/year. Get the latest marketing news and insights delivered straight to your inbox.