Smart integrates DV360 API for deal synchronization

Smart integrates DV360 API for deal synchronization
DV360 Deals

Smart yesterday announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.

According to Smart, the new integration avoids errors because of manual deal registration in DV360, and all deal modifications are automatically synchronized.

Buyers will need to accept the deals in DV360 negotiations tab,  and then set it up directly in their campaigns.

The new deal synchronization is compatible with direct deals, programmatic guaranteed deals, private auctions, and smart auction packages.

Smart says the deal synchronization is currently available with Xandr and DV360. Smart plans the same synchronization with The Trade Desk, in early Q2.



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