Smart yesterday announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.
According to Smart, the new integration avoids errors because of manual deal registration in DV360, and all deal modifications are automatically synchronized.
Buyers will need to accept the deals in DV360 negotiations tab, and then set it up directly in their campaigns.
The new deal synchronization is compatible with direct deals, programmatic guaranteed deals, private auctions, and smart auction packages.