Snap grows in 2021 and has the first profitable quarter

Snap grows in 2021 and has the first profitable quarter
Snap Ad Manager

Snap this week announced financial results for Q4 2021. Revenue increased 64% to $4.1 billion in 2021, compared to the prior year. This was Snap's first quarter with positive net income: $23 million.

Daily Active Users (DAUs) were 319 million in Q4 2021, an increase of 54 million, or 20%, year-over-year. According to Snap, year-over-year growth in DAUs has been 20% or more for five consecutive quarters.

Snap says first party measurement solutions are now enabled for advertisers that represent over 75% of the Direct Response revenue.


Read more