Snap reaches 375 million users in Q4, but ad revenue didn’t follow

Snap yesterday announced the financial results for Q4 2022. Daily active users (DAUs) were 375 million, an increase of 56 million, or 17% year-over-year, but average revenue per user (ARPU) was down 15%.

Snapchat average daily active users DAUs
Snapchat average daily active users DAUs

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