Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud. The integration streamlines the handover of support issues so that social audiences and customers benefit from a cohesive brand experience.

Businesses will be able to increase the cooperation of marketing and customer care teams. Socialbakers says this is key for fostering a satisfied, loyal customer base.

“We are excited to enable businesses to bridge the gap between social media marketing and customer care by integrating our product with the Salesforce platform,” said Yuval Ben-Itzhak, CEO, Socialbakers. “With this integration, we are helping businesses increase their efficiency, breaking down common silos that can exist across marketing, support and sales technologies. Businesses will now be able to drive a smooth customer journey and give customers an experience they will love.”