Spotify buys The Ringer to expand content offering

Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016, and according to Similar Web, the website has over 10 million page views per month, mainly from the US.

Spotify says The Ringer will bring its sports and entertainment team, podcast catalog and website, further expanding Spotify’s content offering and audience reach. Spotify says Simmons was a podcast pioneer in sports, and he has also been a dominant force in the podcast pop culture arena.

“We look forward to putting the full power of Spotify behind The Ringer as they drive our global sports strategy,” said Dawn Ostroff, Chief Content Officer, Spotify. “As we set out to expand our sports and entertainment offerings, we wanted a best-in-class editorial team. Bill Simmons is one of the brightest minds in the game and he has successfully innovated as a writer and content creator across mediums and platforms. The Ringer’s proven track record of creating distinctive cultural content as well as discovering and developing top tier talent will make them a formidable asset for Spotify.”