Spotify introduces video ads in Spotify Ad Studio
Spotify this week introduced video ads in Spotify Ad Studio. According to Spotify, video ads are available in the US, UK, and Canada, and are available to select advertisers in test markets, including Spain, Germany, Italy, France, Norway, Denmark, Finland, Ireland, Netherlands, Mexico, Colombia, Chile, Argentina, Philippines, Singapore, Malaysia, and Taiwan.
Spotify Ad Studio is a self serve ad platform where advertisers can buy Spotify video and audio ads, using Spotify data.
Spotify says advertisers can choose either the horizontal video format, which can run across all platforms, or the vertical video, which is optimized for iOS and Android.
Video ads and audio ads have similar metrics like completion rate. Spotify Ad Studio has now available real-time reporting for video ads.
Last year, Spotify introduced Interest and Real-Time Context Targeting in Ad Studio.
How Spotify video ads look like
This year, Spotify stated that is expecting to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Amazon launches a Shoppable Channel on Prime Video and Freevee
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Amazon Music unveils Maestro: a new AI-Powered playlist sidekick
Amazon Music this week unveiled a new beta feature called Maestro, an AI-powered tool designed to help users create playlists based on unique prompts.
EU Data Watchdog: Consent or Pay models must give users real choice
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
Brave Search challenges Search Status Quo with AI Answer Engine
The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.
Google introduces AI-powered image tools in Demand Gen campaigns
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Facebook announces auto-upgrade feature to streamline Marketing API versioning
Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
DV360 to launch publisher eligibility checks for CTV creatives
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Understanding TikTok Geo Lift Tests
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Google's Reader Revenue Manager
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Google clarifies guidelines for beta carousels feature in search results
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.