Spotify today announced a multiyear partnership with Riot Games. Riot Games is the video game developer behind League of Legends.
Spotify just become the official, and exclusive, audio -streaming partner for League of Legends global events, and it has launch an Official League of Legends Esports hub.
“Our partnership with Riot Games will create a first-of-its-kind audio universe for the millions of Spotify and League of Legends fans across the globe. As the exclusive—and first ever—global audio service partner for League of Legends, we plan to create a world-class audio-streaming experience for our users, making discovering both music and podcasts easier than ever before,” said June Sauvaget, Global Head of Consumer and Product Marketing.
Spotify says the official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month, but more content will be created around the partnership with Riot Games.
Spotify and Riot Games are working to launch new League of Legends podcasts. Untold Stories: Top Moments from Worlds, a 9-episode series leading up to the 10th League of Legends World Championship this fall, will be the first.
According to Spotify, listeners will be able to hear about the top players and anthems through game highlights, recorded interviews, game sound effects, and new interviews with key players.
Spotify will also provide fans with a behind-the-scenes look at the creation of the Worlds Anthem through the Worlds Anthem Takeover on Spotify.
“Music and audio are an intrinsic part of our sport and game, so we are thrilled to partner with Spotify to provide our fans with another platform where they can enjoy the ultimate manifestation of League of Legends,” says Naz Aletaha, Head of Global Esports Partnerships, Riot Games. “As a disrupter in their space similar to Riot Games, Spotify allows us to collectively challenge the limits of possibility as we blend sports, technology, entertainment, and music to create iconic experiences and content that inspire generations.”
Why this matters?
Advertisers that want to reach pc gamers will probably use Spotify for audio, video, and display ads.
For Spotify, the partnership with Riot Games, is the consolidation of an audience on their platform.