TabMo’s DSP starts measuring incremental store visits in real-time

TabMo yesterday launched In-Store Impact, a new self-serve product that tracks incremental store visits in real-time. TabMo says the real-time footfall uplift data is tied directly to the advertising activity in TabMo’s demand side platform (DSP) Hawk.

According to TabMo, In-Store Impact provides real-time data on the increase in physical store visits generated by the advertising activity activated via TabMo’s Hawk platform for integrated cross-channel ad campaigns.

Additional insight includes the average distance that shoppers travel to a retail outlet, as well as their exposure to mobile, audio and digital out-of-home (DOOH) advertising channels.

TabMo says In-Store Impact enables real-time optimisation and provides quantifiable results so that advertisers can determine the budget split and targeting required to attract each new customer into store, as well as how to tailor messages and cross-channel strategies to be more effective.

“As retailers across the world enter uncharted territory following the global pandemic, it’s more essential than ever that they have immediate access to data that indicates the success of a campaign. Armed with this insight, they can make informed decisions about the advertising activity that is most effective, both to restart their business and to validate advertising spend,” said Renaud Biet, co-founder at TabMo.