Taboola integrates IAS pre-bid and post-bid solutions

Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.

According to Taboola, if a page’s score falls outside of a brand’s desired risk level, Taboola is then able to block an advertiser’s impressions from appearing on that page pre-bid, keeping advertiser content in spaces suitable for their brand. Taboola says the pre-bid blocking tool is available at no additional cost to Taboola users.

The post-bid campaign monitoring pixels (IAS Firewall Monitoring or Campaign Monitoring JavaScript pixels) are also now available.