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Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.
According to Taboola, if a page’s score falls outside of a brand’s desired risk level, Taboola is then able to block an advertiser’s impressions from appearing on that page pre-bid, keeping advertiser content in spaces suitable for their brand. Taboola says the pre-bid blocking tool is available at no additional cost to Taboola users.
The post-bid campaign monitoring pixels (IAS Firewall Monitoring or Campaign Monitoring JavaScript pixels) are also now available.
