Taboola News grows over 270 percent year-over-year through OEM partnerships
Taboola today announced that Taboola News has grown over 270 percent year-over-year, Q2 2020 vs Q2 2021, through mobile device and OEM partnerships.
Taboola News recorded 220 million monthly engagements on editorial content through the mobile device and OEM partnerships, that includes Samsung Brazil, and América Móvil.
“More than 86 percent of U.S. adults get news from a smartphone, according to Pew Research Center, which makes it clear that consumers have an appetite for quality journalism wherever they go,” said Adam Singolda, CEO and founder, Taboola. “This type of demand is one of the reasons why Taboola News has been so successful in partnering with many of the world’s premier carriers and OEMs. This is part of our growth engine and speaks to our “Recommending Anywhere” philosophy, where we bring the open web, and our publishers into anywhere people spend their time.”
According to Taboola, Taboola News now reaches 500 million daily active users in over 80 countries, directly into offerings from mobile carriers and device manufacturers, including smartphone screens and web browsers.
Taboola News is an additional source of revenue for mobile carriers, device manufacturers, publishers, and brands.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Major Ad Tech player maintains course despite third-party deprecation cookie delay
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
The deprecation will now likely occur in early 2025.
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Pinterest's 2024 Travel Report: key trends for marketers to watch
The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
NPR's News Now remains the most downloaded and most listened-to podcast
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Bilingual advertising on TikTok
As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
TikTok updates Promote Tool: enhanced features and desktop integration
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
Google offers a blueprint for brand success with YouTube Shorts Ads
Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.