Taboola starts bidding outside its native ad placements

Taboola today announced the launch of a new native bidding service that will bring the existing demand of 14,000 advertisers to other supply types such as display advertising inventory, social networks and others, starting with Microsoft Exchange.

Taboola is becoming an ad buyer like Google Ads. Advertisers using Taboola Ad Plaftorm will advertise on multiple ad networks, what already happens in Google Ads. The new bidding service is slated to go live by end of Q1 2022.

According to Taboola, Microsoft has supported in the design of the new bidding service.

“I’m so thankful for our friends at Microsoft for not only being a long-standing partner, but also for encouraging our long-term investment in the new bidding service, which will drive growth for the advertising community, Microsoft and Taboola,” said Adam Singolda, founder and CEO Taboola. “On the back of massive growth in our industry, including digital platforms such as display and social networks - we intend to repurpose this bidding technology across social networks, display inventory and to be piloted on Microsoft’s digital properties in 2022.”

Taboola has signed a new agreement with Microsoft through July 2024.

“We are excited to continue our work with Taboola as an open RTB bidding partner on the Microsoft Exchange. Going forward, this investment positions Microsoft and Taboola to bring even more value to advertisers, agencies and publishers alike and to empower them in new ways in the future,” said Kya Sainsbury-Carter, VP Global Partner Sales Microsoft.