AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI

AI - Oct 19, 2024 Treasure Data unveils AI framework for CDP

New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.

AI - Oct 19, 2024 Amazon unveils AI Creative Studio and Audio Generator for advertisers

New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.

AI - Oct 20, 2024 IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals

New primer helps organizations understand AI, evaluate use cases, and align with brand requirements in digital advertising.

by Luis Rijo

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AI - Oct 20, 2024 IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals

New primer helps organizations understand AI, evaluate use cases, and align with brand requirements in digital advertising.

by Luis Rijo

AI - Oct 19, 2024 Treasure Data unveils AI framework for CDP

New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.

by Luis Rijo

AI - Oct 19, 2024 Amazon unveils AI Creative Studio and Audio Generator for advertisers

New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.

by Luis Rijo

AI - Oct 19, 2024 Feedly launches AI Actions

New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.

by Luis Rijo

Video - Dec 06, 2017 Webinar: How AI is fast-forwarding media production

There's nothing artificial about the way AI is transforming media production. Join this webinar of Ooyala to learn more in Powered by AI, an webinar based on a recent white paper, AI to the Rescue. Learn how AI and machine learning are: * Making metadata incredibly powerful; * Automating daily

by Luis Rijo