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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jan 11, 2026 Ad industry veterans explain why AdCP isn't competing with real-time bidding

AdCP portfolio layer above OpenRTB execution layer showing allocation decisions and performance feedback loop

Industry leaders argue Ad Context Protocol enables portfolio management for advertising investments rather than snapshot bidding decisions programmatic advertising uses today.

by Luis Rijo

Retail - Jan 11, 2026 Universal Commerce Protocol could make checkout buttons obsolete

AI agents disrupt traditional Buy Now button as Universal Commerce Protocol enables autonomous shopping.

The Universal Commerce Protocol threatens e-commerce platforms' differentiation while creating opportunities for merchants to escape platform lock-in.

by Luis Rijo

Retail - Jan 11, 2026 Mastercard bets future payments run through AI agents instead of people

Mastercard Agent Pay infrastructure enables AI agents to execute secure autonomous payments.

Mastercard introduces Agent Pay today for autonomous commerce, partnering with Google on Universal Commerce Protocol as 800M OpenAI users signal demand.

by Luis Rijo

Retail - Jan 11, 2026 Google launches protocol for AI agents to shop across platforms

Google Direct Offers displaying sponsored deals in AI Mode on mobile device interface.

Google launches Universal Commerce Protocol with major retailers on January 11, 2026, introducing checkout APIs and payment standards for autonomous AI agents.

by Luis Rijo

AI - Jan 11, 2026 Web3 is dead and AI killed it

Web3 funding crashed 74% while AI investment hit $124.3B in 2024. Developers abandoned blockchain for AI tools as 90% of Web3 projects failed. Here's why it matters.

by Luis Rijo

Display - Jan 10, 2026 Your favorite website might be rotting away

Decaying laptop displays 404 error showing web rot and broken links affecting older websites

Traffic to established websites dropped 11% over five years while AI platforms rise, leaving outdated content to clutter search results with broken links.

by Luis Rijo

AI - Jan 10, 2026 Amazon pushes Alexa+ beyond Echo devices into Samsung TVs and BMW cars

Amazon extends AI assistant to third-party hardware with Samsung television integration and automotive deployments across BMW, HERE Technologies, and TomTom navigation systems.

by Luis Rijo

AI - Jan 10, 2026 Ten hard truths separating AI advertising hype from working systems

Advertisers face genuine operational changes through agentic AI while navigating empty promises, brand safety crises, and platform power plays reshaping 2026.

by Luis Rijo

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