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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jan 10, 2026 Why expert developers refuse to "vibe" with AI coding tools

AI coding tool adoption among 99 developers: Claude Code, GitHub Copilot, and Cursor dominate usage.

Experienced programmers maintain strict control over AI agents rather than delegating design decisions, new research reveals amid industry debate.

by Luis Rijo

AI - Jan 10, 2026 Agentic AI infrastructure dominates advertising week

CES booth showing Claude AI agents wrapper for programmatic advertising infrastructure

Agentic AI infrastructure commanded the advertising industry this week as platforms deployed autonomous campaign management while CES showcased deployment roadmaps.

by Luis Rijo

AI - Jan 10, 2026 IAB Polska's 300-page AI guide expands Polish marketing playbook by threefold

IAB Polska AI Guide 2.0 cover featuring abstract 3D design with metallic spheres and digital elements

IAB Polska released AI Guide 2.0 on January 8, 2026, expanding from 2024 edition to over 300 pages covering large language models, agents, and performance marketing.

by Luis Rijo

AI - Jan 10, 2026 UK advertisers brace for AI content chaos as brand safety concerns surge

AI-generated content detection challenges illustrated with bot icons and browser windows

Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals.

by Luis Rijo

AI - Jan 09, 2026 Google warns against breaking content into chunks for AI

Google Search Off the Record podcast episode 102 discussing SEO, AIE, GEO, and LMNOPEO acronyms Part 2

Danny Sullivan tells creators not to split content into bite-sized pieces for LLMs on January 8, 2026, saying optimization tactics won't survive ranking system improvements.

by Luis Rijo

Retail - Jan 09, 2026 PayPal teams with Microsoft to enable purchases inside Copilot

PayPal and Microsoft launch Copilot Checkout on January 8, enabling direct transactions through AI conversations without leaving the platform.

by Luis Rijo

AI - Jan 09, 2026 Tech giants rush to sponsor Tailwind CSS after devastating layoffs

Tech companies including Vercel, Lovable, Google, Gumroad, and Macroscope sponsor Tailwind CSS framework

Vercel, Gumroad, Google, Lovable, and Macroscope pledged financial support to Tailwind CSS within 48 hours of the January 6, 2026, layoffs that eliminated 75% of the engineering staff.

by Luis Rijo

AI - Jan 08, 2026 LiveRamp just turned its data marketplace into an AI model training hub

Data collaboration platform opens licensing infrastructure for training data, third-party models, and AI-powered applications starting January 6, 2026.

by Luis Rijo

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