AI

Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.

Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.

Survey of U.S. adults shows majorities view AI negatively for creativity and relationships, with younger users particularly skeptical despite heavy usage.

77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.

Recipe publishers report Google's AI features display complete recipes with errors, plagiarized content, and stolen photos without proper attribution.

Google reps told advertisers in December 2025 that ads would come to Gemini in 2026, but VP Dan Taylor publicly refuted the claims hours after Adweek published the report.

SerpApi releases Python tutorial combining Bing Copilot and Shopping APIs to generate gift recommendations with direct purchase links for e-commerce builders.

Wunderkind released predictions from industry experts forecasting major shifts in how brands will leverage artificial intelligence, first-party data, and customer engagement strategies for 2026 marketing operations.