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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jan 02, 2026 Google shares internal AI playbook after two years testing automation on environmental reports

Google AI playbook for sustainability reporting cover showing blue gradient text on white background

Google released December 2025 AI implementation guide documenting sustainability reporting experimentation with NotebookLM, Gemini tools, and prompt templates.

by Luis Rijo

AI - Jan 02, 2026 Algorithm chaos and power plays close digital advertising's turbulent year

Publishers versus Google platforms in digital advertising power struggle

Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.

by Luis Rijo

AI - Jan 02, 2026 xAI sues California over law forcing AI firms to reveal training secrets

Elon Musk's xAI files federal lawsuit challenging California's AB 2013, arguing the transparency law violates constitutional protections and hands competitors a roadmap to replicate proprietary AI models.

by Luis Rijo

AI - Jan 01, 2026 Blocking AI crawlers backfired: news publishers lost 23% of traffic

Publisher traffic decline shown on analytics dashboard tracking visitor losses from AI summaries

Large language models reshaped news consumption patterns starting in August 2024, but publishers who blocked AI bots experienced worse outcomes than those who didn't, according to research published December 31, 2025, by Rutgers Business School and The Wharton School.

by Luis Rijo

AI - Dec 30, 2025 IAB Tech Lab CEO warns industry chasing 'shiny pennies' in agentic AI

IAB Tech Lab CEO Anthony Katsur discusses agentic AI hype on AdTechGod podcast December 29, 2025.

IAB Tech Lab CEO Anthony Katsur warns advertising industry must fix transparency and privacy issues before embracing agentic AI during 2025's hectic pace.

by Luis Rijo

AI - Dec 29, 2025 How Google's AI agent will change search forever

SEO expert Marie Haynes explains how Google transforms into AI agent performing tasks for users directly.

Marie Haynes explains how Google is becoming an AI agent, not a search engine—and what this fundamental shift means for SEO professionals and marketers.

by Luis Rijo

AI - Dec 29, 2025 Why AI might create more marketing jobs, not fewer

Marketing professionals collaborate on AI-powered campaign strategies in modern workspace environment.

As AI tools become more efficient, a 19th-century economic principle suggests demand for marketing work could increase rather than decline.

by Luis Rijo

AI - Dec 29, 2025 Slowing down becomes marketers' secret weapon in the AI speed race

Marketer standing out from AI-automated crowd by slowing down and mastering craft manually

Dan Koe argues AI democratization makes slowing down the new competitive advantage as marketing automation creates efficiency without strategic depth.

by Luis Rijo

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