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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jan 17, 2026 Why Google won't put ads in Gemini — VP explains the strategy gap

Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.

by Luis Rijo

AI - Jan 17, 2026 The ad industry won't hand LLMs 'the keys' to spend budgets

Human hand clicking to spend ad dollars - LLMs blocked from autonomous bidding authority

Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.

by Luis Rijo

AI - Jan 17, 2026 IAB Spain's 2026 digital roadmap puts AI agents at advertising's center

IAB Spain Top Tendencias 2026 report cover analyzing digital advertising trends and agentic AI growth

IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.

by Luis Rijo

Display - Jan 17, 2026 Platform failures hit publishers as AI commerce protocols arrive

Google Ad Manager dashboard showing $2.25k revenue drop during January platform failures

Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy.

by Luis Rijo

AI - Jan 17, 2026 ChatGPT opens ads to 700M users - here's what marketers need to know

ChatGPT ad example showing Harvest Groceries sponsored product placement below recipe suggestions

OpenAI announces advertising tests for ChatGPT starting in weeks, launching $8 Go tier globally while competitors already monetize AI platforms at scale.

by Luis Rijo

AI - Jan 16, 2026 Just 5% of work tasks drive 59% of AI use in marketing and beyond

Correlation heatmap showing AI task characteristics: routine negatively correlates with cognitive demands.

Adobe paper reveals AI usage concentrated in creative, complex tasks requiring idea generation while routine work remains largely untouched by generative tools.

by Luis Rijo

AI - Jan 16, 2026 OpenAI finally pulls trigger on ChatGPT ads after monthslong delay

OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.

by Luis Rijo

AI - Jan 16, 2026 IAB introduces disclosure framework as Gen Z trust in AI ads plummets 19 points

Transparent sign displaying "This Content is AI-Generated" label in modern business district plaza

IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising.

by Luis Rijo

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