AI AppsFlyer releases eight products for measurement and AI automation AppsFlyer announced eight products on November 18 addressing measurement, AI agents, data collaboration, and security for marketing operations.
Retail Amazon's Rufus AI assistant gains memory, price tracking and auto-buying Amazon announced 50+ technical upgrades to Rufus on November 18, 2025, adding account memory, automatic purchasing, price alerts, and visual search features.
AI Amazon deploys generative and agentic AI across shopping platform Amazon reports 250 million Rufus users this year as platform expands AI features including Buy for Me, Lens Live, and personalized recommendations across mobile apps.
Video Google expands free access to AI video creation tools in Vids Google Vids now offers AI-generated voiceovers, transcript trimming, and image editing to Gmail users at no cost, previously limited to paid Workspace accounts.
AI Google launches Gemini 3 with generative UI for dynamic search experiences Google introduced Gemini 3 on November 18, 2025, featuring state-of-the-art reasoning, generative UI capabilities, and Google Antigravity development platform.
AI Meta releases Ax 1.0 for automated machine learning optimization Meta launches Ax 1.0, an open-source platform using Bayesian optimization to automate complex experimentation across AI development, infrastructure tuning, and hardware design.
AI Google expands AI travel planning to 200+ countries with booking features Google rolls out Flight Deals globally, introduces Canvas travel planning in AI Mode, and adds agentic booking for restaurants, events, and future flights.
AI Microsoft adds image animation and performance tracking to Copilot AI tools Microsoft Advertising Platform expands Copilot capabilities with image animation for video creation and performance comparison analysis on November 17, 2025.
AI Digital accessibility drives business growth as AI adoption accelerates Research reveals 75% of organizations link digital accessibility to improved revenue while 82% now incorporate AI tools into accessibility strategies.
AI Salesforce acquires Doti to advance enterprise search capabilities Salesforce signed a definitive agreement to acquire enterprise search startup Doti, strengthening its AI infrastructure in Israel and accelerating unified search development.
AI Amazon Business launches AI assistant for organizational purchasing Amazon Business introduces conversational AI tools powered by Amazon Bedrock to help organizations automate routine tasks and discover cost-saving opportunities.
Data IAB Tech Lab opens agentic framework and on-device AI for publishers IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.
AI 72% of marketers plan more AI use but only 45% feel ready Survey of 3,169 marketers shows 72% plan AI adoption growth while only 45% feel confident applying it, revealing major readiness challenges in advertising.
AI Featured Advertising platforms merge behind AI agents as infrastructure scramble intensifies Amazon, Google, and IAB Tech Lab accelerate autonomous campaign tools while publishers face measurement challenges from bot-like agentic traffic flooding platforms.
AI Swivel launches agentic transactions for programmatic advertising Swivel debuts agentic transaction system for programmatic advertising with partnerships across SpringServe, FreeWheel, Publica, and Kevel platforms.
AI NotebookLM adds deep research and expanded file support NotebookLM introduces automated deep research capabilities and support for Google Sheets, Word documents, and additional file formats.
AI Twilio finds businesses overestimate AI chatbot satisfaction by 31% Twilio survey of 4,800 consumers and 457 business leaders shows 90% of organizations believe customers are satisfied with AI, but only 59% of consumers agree.
AI Dutch regulator seeks feedback on AI social scoring prohibition Dutch Data Protection Authority consultation examines implementation challenges for Article 5 AI Act ban, highlighting algorithmic bias risks and discrimination concerns.
AI Google launches agentic checkout and AI shopping tools for holiday season Google introduces agentic checkout, store-calling AI, and conversational shopping across Search and Gemini app on November 13, 2025, for U.S. holiday shoppers.
AI EU clarifies boundary between influence and manipulation under AI Act The European Commission released guidelines distinguishing persuasion from manipulation in artificial intelligence systems as compliance requirements take effect.
AI Switzerland releases AI regulation report with three governance approaches Switzerland's Federal Council published a February 12 report outlining regulatory approaches for artificial intelligence, from sectoral to EU alignment.
Search Teads reports 10-15% pageview decline as AI reshapes publisher economics Teads Q3 earnings reveal publishers losing 10-15% of pageviews while CTV grows 40% year-over-year, highlighting shift away from traditional web traffic monetization.
AI Most companies still pilot AI programs despite widespread adoption McKinsey's November 2025 report reveals 88% of organizations use AI regularly, but only one-third have scaled implementations beyond experimental phases.
AI UK website traffic growth collapses 86% since Google AI search rollout New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.
AI Similarweb launches AI citation analysis framework as zero-click searches rise Director of SEO publishes comprehensive guide tracking brand visibility across ChatGPT, Perplexity, and Gemini platforms.
