AI

Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.

September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.

Gmail clarified November 21 that it did not automatically opt users into AI data training, contradicting viral social media claims about smart features and Gemini model usage.

Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.

Google publishes updated crawling infrastructure documentation on November 20, 2025, adding HTTP caching support details and transfer protocol specifications.

AppsFlyer announced eight products on November 18 addressing measurement, AI agents, data collaboration, and security for marketing operations.

Amazon announced 50+ technical upgrades to Rufus on November 18, 2025, adding account memory, automatic purchasing, price alerts, and visual search features.

Amazon reports 250 million Rufus users this year as platform expands AI features including Buy for Me, Lens Live, and personalized recommendations across mobile apps.