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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI   -   Oct 18, 2025 Google search chief addresses AI transformation challenges
Google's Liz Reid discusses AI search transformation and publisher impact in WSJ interview.

Google's head of search explains how AI Overviews increase queries while maintaining ad revenue stability amid publisher concerns over traffic declines.

by Luis Rijo
AI   -   Oct 18, 2025 UK customers prefer human support over AI despite automation push
UK consumers prefer human customer service over AI chatbots for urgent matters, 8x8 survey data

UK consumers show 83% preference for human customer service agents, though 30% would accept AI automation for lower prices in 8x8 survey of 2,000 adults.

by Luis Rijo
AI   -   Oct 16, 2025 California law requires AI to tell you it's AI
California law mandates AI chatbots disclose artificial nature to users under SB-243 regulation

California's SB-243, signed October 13, 2025, mandates companion chatbots disclose artificial nature to prevent users believing they're talking to humans.

by Luis Rijo
Display   -   Oct 16, 2025 Ad Context Protocol (AdCP) launches for advertising automation
Ad Context Protocol (AdCP) logo

Ad Context Protocol introduces unified interface for AI agents on October 15, 2025, enabling cross-platform campaign management through Model Context Protocol.

by Luis Rijo
AI   -   Oct 16, 2025 Chinese researchers develop cheaper way to train AI without expensive updates
Training-Free GRPO

New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.

by Luis Rijo
AI   -   Oct 15, 2025 Adobe launches enterprise tool for AI visibility optimization
Adobe LLM Optimizer interface showing 83% GEO score with optimization recommendations and visibility metricsRetry

Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.

by Luis Rijo
Social   -   Oct 15, 2025 Social media reaches 68.7% of global population as AI use surpasses 1 billion
Social media reaches 68.7% of global population

Digital 2026 report reveals 5.66 billion social media users with 259 million new identities added. AI adoption exceeds 1 billion monthly users while ad spend climbs.

by Luis Rijo
AI   -   Oct 15, 2025 Statista cuts 80 jobs amid AI-driven data automation strategy
Statista CEO Marc Berg announces 80 layoffs on LinkedIn amid AI automation shift

Statista CEO announces 80 layoffs as data company shifts toward automation, affecting content team while Q4 2024 growth reached 18% year-over-year.

by Luis Rijo
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