Amazon expands AI bot blocking while retailers launch autonomous shopping tools during critical Black Friday period, as Google's Gemini 3 begins powering search queries and agency consolidation continues reshaping the advertising landscape.

Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.

Marketing professionals gain centralized platform to manage multiple AI models through single interface with workspace organization features.

New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.

Amazon Chief Technology Officer Werner Vogels released his annual technology predictions on November 25, positioning 2026 as a transition year into an era where AI augments human capabilities rather than replacing them.

UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

Marketing professionals question Meta's Advantage+ automation effectiveness as November 2024 concerns resurface following ongoing control tensions.

Italian competition authority launches precautionary measures against Meta for excluding rival AI chatbot providers from WhatsApp starting October 15, 2025.