AI

Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform.

Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.

Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.

Adobe announces AI platform to manage customer experiences through specialized agents and third-party integrations across enterprise workflows.

Meta Chief AI Scientist Yann LeCun declared auto-regressive LLMs "doomed" at NYU seminar September 10, presenting JEPA as superior alternative to current AI approaches.

Step-by-step framework addresses common development challenges in autonomous marketing automation through proven methodologies shared by developer community.

Meta introduces streamlined campaign creation process replacing separate Advantage+ shopping and app workflows starting May 29, 2025.

OpenAI reduces hallucinations by 45% while improving shopping intent recognition and answer formatting across all user tiers.