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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Sep 07, 2025 Google product manager signals AI mode will become default search experience

Logan Kilpatrick Google AI Mode soon tweet September 6 2025 default search announcement product manager

AI-powered search feature expected to replace traditional interface after user adoption testing shows positive engagement metrics with conversational query capabilities.

by Luis Rijo

AI - Sep 07, 2025 Salesforce CEO details AI agents handling 50% of company work

AI agents handle 85% of Salesforce customer service as CEO reveals 30-50% workforce automation impact

Marc Benioff reveals AI agents now resolve 85% of customer service inquiries while maintaining human workforce through strategic role transitions.

by Luis Rijo

AI - Sep 07, 2025 iPullRank releases 20-chapter AI search optimization manual for digital marketing

Robot and human studying AI search optimization manual together for digital marketing strategies

iPullRank publishes comprehensive AI search manual covering Google search, ChatGPT optimization, query fan-out techniques, measurement strategies for marketing professionals.

by Luis Rijo

AI - Sep 07, 2025 Google engineer releases free 400-page guide to agentic AI systems

Agentic Design Patterns: A Hands-On Guide to Building Intelligent Systems

Antonio Gulli's comprehensive book covers 21 design patterns for building autonomous AI agents, featuring practical frameworks and technical implementation guides for developers.

by Luis Rijo

AI - Sep 06, 2025 Scope3 appoints Tim Collier as chief commercial officer amid staff layoffs

Scope3 restructures team as Tim Collier leads pivot to AI-powered agentic advertising platform

Scope3 implemented staff cuts while appointing former Google executive Tim Collier to lead commercial operations as the sustainability-focused adtech firm pivots toward AI-powered advertising agents across its platform offerings.

by Luis Rijo

AI - Sep 06, 2025 Google Cloud survey reveals 88% ROI spike among AI agent early adopters

Survey of 3,466 executives shows agentic AI systems delivering faster returns across productivity, customer experience and marketing applications.

by Luis Rijo

AI - Sep 05, 2025 Anthropic agrees to $1.5 billion settlement in largest copyright case

AI copyright settlement: Digital brain reaches for legal books as justice scales weigh tech vs authors' rights.

Anthropic settles copyright lawsuit for $1.5 billion after authors alleged piracy from Library Genesis and Pirate Library Mirror for AI training purposes.

by Luis Rijo

AI - Sep 05, 2025 Google launches EmbeddingGemma for on-device AI embedding tasks

Google releases EmbeddingGemma, a 308M parameter multilingual embedding model optimized for mobile devices with sub-200MB RAM usage and 15ms inference times.

by Luis Rijo

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