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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Feb 07, 2026 Google exposes the uncomfortable truth about "fake" AI agents

Google's 64-page technical guide reveals that most marketed AI agents are simple prompt chains, not production-ready autonomous systems built with proper monitoring and reliability frameworks.

by Luis Rijo

Retail - Feb 07, 2026 Amazon's AI shopping assistant drove $12 billion in sales for 2025

Amazon's Rufus AI assistant answering customer delivery questions on mobile shopping app interface

Amazon's Rufus AI shopping assistant reached 300 million users and generated $12 billion in incremental sales in 2025, exceeding earlier projections.

by Luis Rijo

AI - Feb 07, 2026 IAB CEO reveals how 30 years transformed $260M into $300B industry

IAB CEO David Cohen discusses 30 years of digital advertising growth at New York Stock Exchange

Interactive Advertising Bureau's Cohen says AI agents rewrite every rule after three decades of explosive digital advertising expansion.

by Luis Rijo

AI - Feb 07, 2026 Google's Discover update raises discrimination concerns as OpenAI tests ads

Google's Discover update filters content as AI platforms compete for advertising dominance

Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.

by Luis Rijo

AI - Feb 07, 2026 AI poised to unlock $32 billion in marketing measurement value as current systems falter

IAB report reveals 75% of marketers say attribution, incrementality and MMM underperform while half scale AI adoption despite legal and accuracy concerns.

by Luis Rijo

AI - Feb 07, 2026 Amazon's self-help market drowns in AI-generated content

Study reveals 77% of success books on Amazon likely written by AI, with human-authored titles receiving five times more reviews as quality concerns mount.

by Luis Rijo

AI - Feb 07, 2026 Scope3 cuts engineering and sales staff again as agentic AI pivot hits reality

Scope3 office disrupted by AI transformation as layoffs affect engineering and sales teams

Scope3 confirmed last week it reduced engineering and sales staff five months after previous layoffs as the Brian O'Kelley-led startup pursues agentic media trading transformation.

by Luis Rijo

AI - Feb 07, 2026 Sam Altman calls Anthropic's Super Bowl ads "dishonest" in live interview

OpenAI CEO Sam Altman responds to Anthropic's Super Bowl ads criticizing ChatGPT advertising model.

OpenAI CEO defends ChatGPT advertising model during TBPN appearance while launching GPT-5.3-Codex coding model with mid-turn interaction capabilities.

by Luis Rijo

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