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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 790 Articles
AI   -   Jul 30, 2025 Integral Ad Science becomes first company to receive ethical AI certification
IAS and Alliance for Audited Media logos announcing first ethical AI certification in advertising

IAS earns groundbreaking certification from Alliance for Audited Media as advertising industry adopts AI at scale.

by Luis Rijo
Search   -   Jul 30, 2025 Google reports 65% surge in visual searches as AI mode drives multimodal adoption
Google AI Search VP Robby Stein discusses 65% visual search growth and multimodal features transformation

Advanced search features reach 1.5 billion monthly users while industry debates traffic impacts.

by Luis Rijo
Search   -   Jul 30, 2025 Google expands AI search with new canvas and video features
Google AI Mode interface processing document analysis with real-time thinking steps for slide summarization

Advanced search capabilities include real-time video analysis and AI-powered study planning across Chrome desktop.

by Luis Rijo
Search   -   Jul 29, 2025 Google introduces AI Mode search feature to UK users
AI Mode interface showing Edinburgh weekend recommendations with food and music suggestions for UK users.

Conversational search interface brings advanced reasoning and multimodal capabilities to British market.

by Luis Rijo
AI   -   Jul 29, 2025 Looker Studio introduces Code Interpreter for advanced data analysis
Google Cloud logo representing Looker Studio's new Code Interpreter for advanced Python data analysis.

New Python-powered feature enables natural language queries and advanced analytics for Pro subscribers.

by Luis Rijo
AI   -   Jul 28, 2025 Similarweb launches dual tracking platform for AI search optimization
AI traffic dashboard showing ChatGPT dominance at 87.41% vs Perplexity's 11.77% for Nike.com referrals

Comprehensive platform measures both brand visibility and traffic from ChatGPT, Perplexity, and other AI platforms.

by Luis Rijo
Search   -   Jul 28, 2025 Google disputes Pew study showing AI Overviews reduce clicks by half
Google AI Overviews reduce clicks by half: Pew study shows 8% vs 15% click rates on search results

Search giant calls methodology "flawed" as research shows 8% click rate with AI summaries versus 15% without them.

by Luis Rijo
AI   -   Jul 27, 2025 McKinsey: AI agents reshape advertising landscape
AI leads McKinsey's 2024 tech trends with highest innovation scores, while agentic AI shows rapid growth potential.

New McKinsey analysis reveals 13 frontier technologies driving transformation in marketing, with agentic AI and autonomous systems leading shift from experimental to practical applications.

by Luis Rijo
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