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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jul 15, 2025 Index Exchange invests in First Party Capital as programmatic enters AI-powered phase

Two advertising technology executives (Ciarán O'Kane, Andrew Casale) discuss AI-driven innovation and investment strategies at Cannes 2025.

Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.

by Luis Rijo

Search - Jul 15, 2025 Marketing agency proves AI responses can be manipulated through targeted content

AI brain receiving data from multiple sources, showing successful manipulation of ChatGPT and Perplexity responses.

Study confirms successful influence of ChatGPT and Perplexity using low-authority expired domains with minimal investment.

by Luis Rijo

AI - Jul 15, 2025 Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules

Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.

by Luis Rijo

AI - Jul 15, 2025 xAI's Grok 4 drives 17% user surge amid intensifying AI search competition

xAI's Grok 4 announcement on July 9 generated 17% next-day user increase and 50% app downloads, setting new benchmarks.

by Luis Rijo

Search - Jul 15, 2025 Brainlabs report reveals AI search fundamentally changes SEO

Brainlabs study shows AI Overviews now appear in 200 countries while marketing teams struggle to adapt.

by Luis Rijo

AI - Jul 15, 2025 Meta bets billions on AI data centers requiring massive energy and water

Meta's Hyperion AI data center footprint comparison showing massive scale over Manhattan island

Meta announces unprecedented AI infrastructure investment with gigawatt-scale data centers demanding substantial energy consumption.

by Luis Rijo

AI - Jul 14, 2025 NotebookLM introduces featured notebooks with expert-curated content

NotebookLM featured notebooks interface showing Shakespeare, earnings reports, and travel guides sections.

Google launches featured notebooks section with content from The Economist, The Atlantic, and expert authors on July 14.

by Luis Rijo

AI - Jul 14, 2025 AI chatbots start talking with each other using Perplexity

AI robot using laptop for automated customer support chat through Perplexity Comet browser interface

Comet browser enables AI-to-AI conversations in customer support chats on July 14, 2025.

by Luis Rijo