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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI   -   Jul 14, 2025 Perplexity buys OS.ai domain to build AI operating system
AI-powered face with binary code overlay and Perplexity logo representing future of operating systems

AI search company Perplexity purchased the premium domain OS.ai to develop its own operating system powered by artificial intelligence.

by Luis Rijo
AI   -   Jul 14, 2025 Berkeley researcher proposes collectivist approach to artificial intelligence development
AI marketplace ecosystem with rooster CEO and chickens representing musicians, brands, and consumers in tech

Digital marketing could benefit from new economic perspective that prioritizes social welfare over individual systems.

by Luis Rijo
AI   -   Jul 13, 2025 Dutch grid crisis exposes Europe's AI energy infrastructure gap
Europe's AI energy crisis: Digital ambitions clash with overloaded power grids and infrastructure

Europe faces a stark reality check as artificial intelligence demands strain power grids.

by Luis Rijo
AI   -   Jul 13, 2025 French data watchdog rejects AI age cameras in tobacco shops
Modern surveillance camera with French flag backdrop highlighting CNIL's ruling on AI age estimation systems.

France's privacy authority declares enhanced surveillance systems neither necessary nor proportionate for age verification, citing GDPR violations and surveillance concerns.

by Luis Rijo
AI   -   Jul 13, 2025 IBM drives agentic AI adoption through Reddit marketing campaign
IBM specialist Max promotes agentic AI Reddit AMA session with handwritten sign at tech workspace setup

Company uses community engagement and technical documentation to promote watsonx platform across enterprises.

by Luis Rijo
Social   -   Jul 12, 2025 Meta unveils Creative breakdown for Flexible formats and AI generated image ads
Meta Ads Manager Creative breakdown showing Image generation performance data with estimated values for AI-generated content tracking.

Meta introduced a new 'Creative' breakdown option in Ads Manager on July 11, 2025, enabling advertisers to analyze ad performance by specific creative elements for the first time.

by Luis Rijo
AI   -   Jul 12, 2025 IAB Europe releases whitepaper on AI in digital advertising
IAB Europe AI whitepaper cover showing digital advertising icons and artificial intelligence symbols

IAB Europe publishes comprehensive AI whitepaper addressing growth, guardrails and policy for European digital advertising.

by Luis Rijo
AI   -   Jul 12, 2025 LangChain's six-stage framework for production AI agent development
LangChain's 6-stage AI agent framework: Define, Design SOP, Build MVP, Connect, Test, Deploy for production.

New methodology addresses enterprise failures by emphasizing Standard Operating Procedures before technical implementation.

by Luis Rijo
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