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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jan 07, 2026 ChatGPT's massive scale meets challengers in race for AI dominance

ChatGPT year-over-year growth chart showing 49% website visit increase and 114.6% DAU surge from 2025 to 2026

Similarweb data reveals year-over-year growth from January 2025 to 2026 across ChatGPT, Gemini, Perplexity, and Claude as mobile app adoption surges past website visits.

by Luis Rijo

AI - Jan 06, 2026 How IAB Tech Lab plans to prevent agentic AI's fragmentation problem

IAB Tech Lab agentic AI roadmap graphic showing standards integration for digital advertising automation

IAB Tech Lab unveils agentic roadmap on January 6, extending OpenRTB and existing standards with modern protocols to scale AI agents without rebuilding digital advertising.

by Luis Rijo

AI - Jan 06, 2026 Walmart Connect bets on AI agents to reshape retail advertising

Walmart Connect's Marty advertising assistant interface showing campaign recommendations in beta testing.

Walmart introduces agentic advertising assistant and AI-powered creative tools on January 6, positioning retail media platform against rising competition from Amazon.

by Luis Rijo

AI - Jan 06, 2026 How Basis and Mediaocean's new deal could reshape advertising workflow automation

Basis and Mediaocean announce integration linking programmatic, search, social, and CTV advertising with enterprise planning, ordering, trafficking, measurement, and financial systems.

by Luis Rijo

AI - Jan 06, 2026 AI agents caught masquerading as humans to bypass website defenses

Grok AI interface showing single query triggering 16 requests from 12 IPs with spoofed user agents

xAI's Grok triggered 16 requests from 12 IPs using spoofed user agents while legitimate AI crawlers adopt adversarial tactics to evade detection systems.

by Luis Rijo

AI - Jan 06, 2026 Google's AI has a budget limit for each search query

Google Gemini AI grounding budget distribution showing 2,000-word median allocation across search query sources

Research analyzing 7,060 queries reveals Google's Gemini allocates fixed 2,000-word budget per search, with top-ranked content receiving twice the grounding share of fifth-ranked sources.

by Luis Rijo

AI - Jan 05, 2026 PubMatic launches agentic advertising OS with live campaigns running

PubMatic MCP Server integration with Claude enables natural language advertising campaign management and optimization

PubMatic introduced AgenticOS on January 5, positioning the infrastructure as the first operating system built specifically for autonomous advertising execution across premium digital environments.

by Luis Rijo

AI - Jan 04, 2026 Stack Overflow traffic collapses as AI tools reshape how developers code

Stack Overflow monthly questions plummet from 200k peak to under 50k as AI tools replace developer forums

Monthly question volume plummets from 200,000 to below 50,000 since ChatGPT launch, threatening the platform's survival as programmers abandon community forums.

by Luis Rijo

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