AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI - Jun 07, 2025 Apple study exposes fundamental limits in AI reasoning models through puzzle tests

Apple study reveals AI reasoning models fail at high complexity, standard models win at low complexity tasks.

Apple researchers challenge AI reasoning claims with systematic puzzle evaluation showing complete performance collapse.

by Luis Rijo

AI - Jun 02, 2025 Microsoft launches Bing Video Creator with Sora integration for mobile users

Microsoft debuts free AI video generation tool powered by OpenAI's Sora, rolling out globally on mobile devices today.

by Luis Rijo

Search - Jun 01, 2025 Claude AI system prompt leak reveals search mechanisms

Claude AI search categories reveal when content gets linked: never, offer, single, or research modes determine visibility.

Understanding AI decision-making processes for content discovery and linking strategies.

by Luis Rijo

AI - Jun 01, 2025 Zapier mandates AI fluency for all new hires

Automation company implements comprehensive AI literacy requirements and training programs for recruitment.

by Luis Rijo

AI - May 30, 2025 Google AI overviews cut traffic by 34% as publishers demand action

Google AI impact comparison: 34.5% traffic decline as publishers lose revenue while users stay on search pages

Brazilian media organizations escalate pressure while traffic plummets amid new AI Mode rollout.

by Luis Rijo

AI - May 30, 2025 SEO experts really need to stop making up new acronyms

SEO acronym confusion ends: Keep familiar SEO, expand E from Engine to Everywhere - problem solved!

Rand Fishkin advocates against new SEO acronyms like AIO and GEO, supporting "Search Everywhere Optimization" instead.

by Luis Rijo

AI - May 30, 2025 Claude adds voice mode to mobile apps

Anthropic launches voice conversations on Claude mobile apps for iOS and Android users.

by Luis Rijo

Search - May 29, 2025 Business Insider cuts 21% of staff citing traffic sensitivity

Business Insider layoffs visualization showing 21% workforce reduction, traffic sensitivity issues, and strategic restructuring with AI integration.

Publisher eliminates coverage verticals and exits commerce while embracing AI automation.

by Luis Rijo