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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 791 Articles
AI   -   Apr 27, 2025 AI pioneer warns of superintelligence takeover within next two decades
Minimalist illustration of AI pioneer alongside neural network visualization, depicting human-AI relationship.

Hinton's latest prediction suggests superintelligent AI could arrive sooner than previously estimated, with significant implications for humanity.

by Luis Rijo
AI   -   Apr 21, 2025 Google AI errors persist
Google AI mistakes SEO expert Lily Ray as 9-year-old dog, confusing her with her pet Marcy

Google's AI Overview feature encountered another embarrassing error today (April 21, 2025) when it incorrectly stated that prominent SEO professional Lily Ray is 9 years old and not a dog.

by Luis Rijo
Retail   -   Apr 21, 2025 Microsoft and OpenAI position for retail AI battle
Tech giants compete for e-commerce: Microsoft Copilot vs ChatGPT-Shopify AI shopping interfaces

Tech giants race to capture commerce interactions through AI assistants.

by Luis Rijo
AI   -   Apr 21, 2025 70% of companies lag in AI adoption for media campaigns
Digital divide: 30% use AI-powered analytics vs 70% using traditional methods in media campaigns

New report reveals adoption challenges despite half expecting full integration by 2026.

by Luis Rijo
AI   -   Apr 20, 2025 Google's AI Overviews cut organic clicks by 34.5% despite company claims
The image illustrates how Google's AI Overviews reduce organic clicks by 34.5%, showing before and after search result scenarios

A new study challenges Google's assertion that AI Overviews increase website traffic, impacting publisher revenue and user behavior.

by Luis Rijo
AI   -   Apr 20, 2025 Meta to use public posts to train AI models, users can opt out
Man looks concerned at phone as data flows to Meta's AI on their May 27 deadline day.

Meta announced plans to harvest public user content for AI training, raising privacy concerns.

by Luis Rijo
Search   -   Apr 15, 2025 Google updates quality rater guidelines with AI content evaluation criteria
John Mueller reveals Google quality raters now assess AI-generated content as shared by Aleyda Solís on LinkedIn.

Google's latest guidelines provide clearer direction on evaluating AI-generated content and spam tactics.

by Luis Rijo
AI   -   Apr 14, 2025 Navigating the Hidden Risks of LLMs in Modern Marketing
European report outlining key privacy risks in LLMs and essential mitigation strategies for data protection compliance.

An in-depth examination of privacy challenges posed by large language models and effective mitigation strategies for data protection compliance.

by Luis Rijo
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