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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI   -   Feb 13, 2025 EU scraps privacy and AI liability rules as Commission unveils 2025 work plan
EU Commission unveils key initiatives for 2025, focusing on AI development and digital transformation

The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.

by Luis Rijo
Display   -   Feb 12, 2025 AI-powered contextual targeting reshapes ad delivery without cookies
AI-powered contextual targeting reshapes ad delivery without cookies

New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.

by Luis Rijo
AI   -   Feb 12, 2025 US Copyright Office explores economic effects of AI on creative works
US Copyright Office report examines AI's economic impact on copyright law and creative industries in 2025.

New report examines intersection of artificial intelligence and copyright policy through economic research framework.

by Luis Rijo
AI   -   Feb 12, 2025 Study reveals complex shift in workplace critical thinking due to AI tools

Research shows dual impact of AI tools on knowledge workers: decreased cognitive effort but risk of reduced engagement.

by Luis Rijo
AI   -   Feb 12, 2025 Copyright debate intensifies over AI training data use

Analysis of Andreessen Horowitz's position on AI model training and fair use in response to US Copyright Office inquiry

by Luis Rijo
AI   -   Feb 11, 2025 BBC study reveals high error rates in AI assistants' news reporting
BBC study reveals high error rates in AI assistants' news reporting

New research exposes factual errors and content distortion in popular AI assistants when answering news-related queries.

by Luis Rijo
AI   -   Feb 10, 2025 Microsoft opens free AI certification courses
AI certifications

Microsoft makes artificial intelligence education accessible through comprehensive learning paths with professional certificates.

by Luis Rijo
AI   -   Feb 10, 2025 Artificial intelligence now used in 36% of occupations, study finds
Chart shows AI adoption rates across jobs, with tech leading at 37.2% and business roles at 5.9% of total usage.

New research reveals AI is mostly used for software and technical writing tasks, with varying adoption across wage levels.

by Luis Rijo
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