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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

Latest Articles 796 Articles
AI   -   Oct 25, 2024 Google senior search analyst: AI integration essential for tech industry success
Google's John Mueller addresses AI adoption concerns

Google's John Mueller addresses AI adoption concerns, emphasizing its permanence in tech while cautioning against industry hype.

by Luis Rijo
AI   -   Oct 24, 2024 Claude introduces computer use capability in public beta
Developers can build with the computer use beta on the Anthropic API, Amazon Bedrock, and Google Cloud’s Vertex AI

Anthropic launches computer use feature for Claude 3.5 Sonnet, enabling AI to interact with computers like humans, alongside model updates.

by Luis Rijo
Data   -   Oct 21, 2024 Wikipedia's AI Challenge: How the free encyclopedia adapts in the age of ChatGPT
Wikipedia's AI Challenge

Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.

by Luis Rijo
AI   -   Oct 21, 2024 EU Tech sector's struggles not due to regulation, study finds
EU Regulation

New research challenges the view that strict EU tech regulations hinder innovation, pointing to other factors behind the US-EU tech gap.

by Luis Rijo
AI   -   Oct 20, 2024 G7 launches Toolkit to guide responsible AI use in Government
AI Skills

New framework provides roadmap for public sector AI adoption, highlighting trends and challenges across G7 countries while emphasizing ethical deployment and citizen trust.

by Luis Rijo
Audio   -   Oct 20, 2024 NotebookLM Update: AI-powered audio summaries and business pilot launch
NotebookLM logo

Google enhances NotebookLM with customizable Audio Overviews and introduces a business version, expanding AI-assisted research capabilities.

by Luis Rijo
Search   -   Oct 20, 2024 Bing unveils AI-powered Copilot for Webmaster Tools in limited preview
Copilot in Bing Webmaster Tools

Microsoft Bing introduces Copilot, an AI-driven tool for Webmaster Tools, offering real-time insights and streamlined SEO processes.

by Luis Rijo
AI   -   Oct 20, 2024 IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals
AI in Advertising Primer

New primer helps organizations understand AI, evaluate use cases, and align with brand requirements in digital advertising.

by Luis Rijo
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