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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 375 Articles
Audio   -   Aug 09, 2025 Audioboom video strategy delivers positive results
Audioboom

Leading podcast company reports 60% of creators producing video content with $40.74 RPM in June.

by Luis Rijo
Audio   -   Aug 07, 2025 Nielsen partners with Edison Research to integrate podcast data into media planning tool
Nielsen and Edison Research logos announcing podcast measurement collaboration for unified media planning across platforms.

Nielsen Podcast Fusion powered by Edison Research integrates podcast metrics into Nielsen Media Impact for unified cross-platform media planning across TV, radio, digital and social.

by Luis Rijo
Audio   -   Aug 07, 2025 UK podcast consumer trends spotlight advertiser opportunities in 2025
UK podcast listening locations: 59% home, 13% walking, 9% car - Edison Research data shows where ads reach audiences

Edison Research data reveals 51% monthly consumption, smart TV growth, and strong ad receptivity across diverse UK demographics.

by Luis Rijo
Audio   -   Aug 07, 2025 NPR News Now claims top position in July podcast rankings
NPR News Now tops July 2025 podcast rankings with Planet Money surging 11 spots in Podtrac data

Podtrac July rankings show news content dominance as Planet Money surges 11 positions amid industry automation trends.

by Luis Rijo
Audio   -   Aug 05, 2025 Bragi partners with OpenAI for AI-powered headphone experiences
Woman using ChatAI voice assistant on wireless earbuds, demonstrating Bragi's OpenAI-powered audio technology.

Audio platform pioneer announces ChatAI app launch for Summer 2025, enabling brands to integrate GPT voice assistants.

by Luis Rijo
Audio   -   Aug 04, 2025 Spotify raises premium subscription prices in multiple global markets
Spotify toy character standing next to rising price chart showing premium subscription increases globally.

Monthly premium costs increase from €10.99 to €11.99 for subscribers across South Asia, Middle East, Africa, Europe, Latin America, and Asia-Pacific regions.

by Luis Rijo
Audio   -   Aug 03, 2025 Spotify advertising faces challenge as Q2 revenue drops 1% year-over-year
Spotify ad revenue growth trends Q3'22-Q2'25 showing declining share despite absolute gains

Despite reaching 276 million Premium subscribers, streaming giant's ad business struggled with execution challenges amid market transition.

by Luis Rijo
Audio   -   Aug 02, 2025 Edison Research podcast rankings reveal video integration challenges
Top 5 US podcasts by weekly audience: Joe Rogan leads, followed by Crime Junkie and The Daily

Weekly podcast consumption patterns show shifts in measurement methodology and audience behavior.

by Luis Rijo
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