The latest news about audio ads. Audio ads are digital audio advertisements that are played on a variety of platforms, including streaming radio services, podcasts, and social media. They are typically 15-30 seconds.
This strategic move will strengthen Triton Digital's position by combining their renowned audio streaming and podcasting technology with Sounder's cutting-edge AI-powered podcast insights and brand suitability solutions.
Dateline NBCÂ (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
Triton Digital this week announced it has teamed up with ID5, a top identity provider in digital advertising, to introduce advanced audience targeting solutions to Triton's Audio Marketplace.
Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).
Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.