Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 375 Articles

Audio - Jul 17, 2025 YouTube clarifies Official Artist Channel requirements with new FAQ

Music creator interface with audio waveforms and YouTube Studio elements for content creation

YouTube updates guidance for music creators seeking unified channel presence on platform.

by Luis Rijo

Audio - Jul 17, 2025 Audioboom acquires UK podcast leader Adelicious

Adelicious podcast network booth showcasing premium podcast advertising solutions at industry event

Leading independent podcast company creates Britain's largest homegrown network with 40 million listeners and 125 million monthly downloads.

by Luis Rijo

Audio - Jul 16, 2025 SiriusXM launches low-cost ad-supported plan targeting 100 million vehicles

SiriusXM Play dashboard showing $7 ad-supported subscription with music, sports, talk channels in car

Audio entertainment company introduces SiriusXM Play with limited ads for under $7 monthly.

by Luis Rijo

Display - Jul 14, 2025 Industry leaders clash over curation benefits

Industry executives debate programmatic curation benefits at IAB Europe's Virtual Programmatic Day panel

Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.

by Luis Rijo

AI - Jul 14, 2025 NotebookLM introduces featured notebooks with expert-curated content

NotebookLM featured notebooks interface showing Shakespeare, earnings reports, and travel guides sections.

Google launches featured notebooks section with content from The Economist, The Atlantic, and expert authors on July 14.

by Luis Rijo

Audio - Jul 12, 2025 Gen Z buys 5x more from in-store audio ads than Baby Boomers

Gen Z shopper responds to digital audio ads vs Baby Boomer reading print materials in retail store

Vibenomics study exposes major generational gaps in how shoppers respond to retail advertising.

by Luis Rijo

Audio - Jul 11, 2025 Spotify expands automated podcast buying to 170 million listeners

Young woman listening to Spotify podcasts with headphones, representing automated podcast advertising reach to 170M listeners

Streaming platform extends Ad Exchange and Ads Manager access to premium podcast inventory across 12 markets.

by Luis Rijo

Audio - Jul 04, 2025 Spotify partners with Reading Agency for Summer Reading Challenge audiobooks

Streaming giant expands content accessibility through U.K. literacy initiative, targeting 600,000 children with audio format options.

by Luis Rijo