Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 375 Articles

Audio - Jun 30, 2025 SiriusXM launches dedicated 24/7 wrestling audio channel starting July 1

SiriusXM announces Pro Wrestling Nation 24/7 on channel 156 with multi-year LaGreca deal and celebrity host lineup.

by Luis Rijo

Audio - Jun 30, 2025 Apple Music marks decade with new 15,000-square-foot studio

Apple Music's new studio features advanced Spatial Audio technology for immersive sound production

Streaming service launches Los Angeles creative hub as audio advertising market grows 23.6% annually.

by Luis Rijo

Audio - Jun 29, 2025 Digital audio measurement gains standardized approach to solve investment gap

IAB's 2025 guide on measuring digital audio in Media Mix Models to solve investment gap in advertising.

Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.

by Luis Rijo

Audio - Jun 16, 2025 Google introduces audio overviews for search queries in Labs experiment

Google launches conversational audio summaries powered by Gemini models for hands-free search experience.

by Luis Rijo

Audio - Jun 08, 2025 Spotify launches United Airlines partnership for seatback entertainment

Spotify interface on United Airlines seatback screen showing podcasts and audiobooks in-flight

Spotify partners with United Airlines offering 450+ hours of content across 130,000+ seatback screens with 4K quality starting June 2025.

by Luis Rijo

Audio - Jun 08, 2025 SiriusXM secures exclusive U.S. Open audio rights

SiriusXM's U.S. Open audio broadcasting announcement

SiriusXM announced exclusive U.S. Open audio rights, creating premium advertising opportunities in golf's affluent market.

by Luis Rijo

Audio - Jun 08, 2025 YouTube Music adds ADS to Now Playing screen for free users

YouTube Music's new Now Playing banner ads shown with Pink Floyd track and promotional content

Google introduces banner advertisements directly on music playback interface, expanding monetization of free streaming service.

by Luis Rijo

Audio - May 29, 2025 NotebookLM mobile app launch extends Google's AI research assistant

NotebookLM mobile app interface showing recent research notebooks with offline audio playback features

Google releases iOS and Android apps for AI research tool supporting offline audio playback and cross-platform sharing.

by Luis Rijo